Let the printer print, and the customer design
Imagine automating print order fulfillment to the point of listening to your presses humming nonstop, without marketing, estimating or invoicing. The first step of automation is a search friendly web presence that brings the customers in. The foundation begins with regional customers. And then, the web brings in new customers with a wider net. Ideally, the website will do the heavy lifting of attracting new customers. Once at the website, customers should discover a range of online tools for image manipulation that are both user friendly and powerful. Online customers will expect a huge selection of designs, nearly unlimited templates and images, color palettes and fonts. A customer who can easily build a full portfolio of business materials for print ordering and fulfillment will be a repeat visitor. This is also true of the customer who is able to express their creativity with your web based design studio. Most customers will want both ease of use, and a wide menu of services. These might include text and image manipulation, image uploading capabilities, the ability to change colors within different design assets and a wide variety of images and templates that match different industries and interests. In addition to design, automation should affect cross selling, preflight, pricing and shipping options. A tall order for a printer to provide. But where it is achieved, client loyalty begins. And then, a printer will just need to fulfill their pre-paid orders as they arrive in their queue. With a PrintSites online website, a printer can create a better delivery system for their customers, and for their own business organization. They can streamline the inefficient work flow and take their hands off of the not so profitable tasks of the printing business. With the PrintSites software, the printer can be free of designing, proofing, quoting, invoicing, collecting and delivery decisions. The printer gets to simply do what the printer does best, and that is to print. The customer also gets to do what they have not previously had the tools to do, and that is to create their own designs.
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