Unfortunately, with the current state of the economy, many people are out there job hunting. They’re applying for every open position they can find, increasing the competition for available jobs.
It’s important that you stand above the crowd. You have to prove to your prospective employer that hiring you would be adding an asset to their company.
There is lots of information and advice on the Internet about article marketing. That’s great for those who are learning who need the advice – and for those of us who never stop learning! However for all of the good advice floating around it’s also good to discover the things that you ought not to do and what you should steer clear of.
The idea behind this article is to assist you to get the best out of your article marketing campaigns by showing you 5 things that you need to avoid, why you should avoid them and what you should do as an alternative if you want to make the most out of your article marketing campaigns
O.K. then, here are the 5 things that you should avoid:
1. Ignoring Article Directory Guidelines.
The reason why you ought not do this is because guidelines vary from directory to directory and if you ignore them you are less likely to get your articles accepted. Instead, you ought to check the guidelines of each directory that you submit to, or if you can’t be bothered decide upon a minimum standard and stick to it.
For instance many directories have a minimum word count, the average seems to be about 400 so write 500 to give yourself a safety gap. Although some directories allow more than one link in the article body and author bio, some only allow one in the bio, so if you haven’t checked guidelines and particularly when you are mass submitting it might be better to stick to one link..
2. Broken Links.
It’s perfectly obvious that the reason you are submitting articles is to drive traffic to your website whether it be through clicks from the links in your author bio or building up authority with backlinks from the directories and the publisher’s websites. It’s quite surprising just how many article marketers do not format their links properly or even forget to add any when the sole purpose of submission is the links!. Instead, you could get better results by just taking a little more time and checking to see if your links work before submission..
3. Writing Fake Product Reviews.
That is a matter of ethics and conscience, but when I am interested in buying something and want to know more about it I find the fake reviews from people selling the products easy to spot and blooming annoying when I have to click on link after link to find genuine reviews. Instead you should check the products out first before writing about them, and if it’s an electrical or mechanical product you should use them for several months before voicing an experienced opinion that is worth listening to.
4. Avoid Writing Articles In Word.
Unless you turn ’smart quotes’ off in word when you submit to the article directories some of the punctuation turns into what looks like web dings. This ruins the look of your articles and will put publishers off reusing them on their sites or ezines. I’ve also found that smart quotes can block the RSS feeds going out from directories which can affect the performance of the directory and everybodies articles. So you should turn the smart quotes off in Microsoft Word, or write your articles in notebook or even straight into your blog as I do.
5. Submitting Articles Without Checking Them For Errors First.
In the short-run it can be tempting to do this when you are tired and wnat to leave your computer, but in the long-run it’s always best to check for errors. Even if that means delaying submission until you have ore time. Remember that we all make mistakes, none of us are perfect and even when you think that you have scoured an article there can still be a teeny weeny mistake that can get your article declined, costing you and the article checker valuable time.
If you carefully avoid these 5 very common errors and act upon the suggestions offered for alternatives instead, your chances of article marketing success are going to be much better than they otherwise would.
Read more on 5 Things To Avoid For Article Marketing Success…
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Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to visit their site. PPC can be a helpful tool for increasing traffic, but doing PPC campaign right will improve traffic that much more.
Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media. If journalists and editors can easily access information that is relevant to their needs for articles, they are much more likely to utilize that information than if the data they access is incomplete or not centrally located. Also, personalization settings are very helpful to members of the media to present them with information according to what categories are of interest to them. Website press sections:
Website owners that are not using their sites to collect e-mail addresses should start right away. A website has far more visitors than actual buyers, and the site’s objective should be to convert more and more of those visits into purchases. Remember, visitors don’t just stumble on sites. They end up at a website because they have searched for a product, service, or topic that is similar or relevant to what that site can provide. Even if visitors don’t make a purchase right away, there is great potential that they will later. So, website owners have to follow up.
To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance. In reality, press releases come in all shapes and sizes, not just huge announcements. Hundreds of thousands of press releases are issued every day and they range from pages of information to just a sentence or two. Traditionally, press releases are stories regarding newsworthy information about a company or industry that are given to the news media as a way to keep the news media and public informed about the company. Any piece of information that the company releasing the press release believes is of importance to the public is given to the media through a press release. The information could be statistics about the company, information about an upcoming event, or product information. Whatever the information is, the press release is a way for the company to try to make the information public.
The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of click fraud, but this problem has driven up advertising costs and generally cost merchants hundreds, thousands, or even hundreds of thousands of dollars more than they should be paying in click costs.
Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits.
Rapid results: Organic SEO practices can take some time to yield results because an improvement in ranking will not occur until after the search engine spiders crawl the website again. A PPC campaign, on the other hand, can be implemented very quickly. One the keywords have been bid on and the arrangements with the hosting site have been finalized, a PPC campaign will be instantly up and running.
Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire. These wires utilize RSS feed, keyword optimization, social media tagging, and several other tools that directly connect consumers and the news media with press releases. Utilization of these tools allows companies, public relations firms, and websites to share information and data according to the emphasis and timing they feel appropriate. Blogs, chat rooms, forums, webpage postings, and online social groups are all essential tools for the successful distribution and control of information and establishment of relations and can all be utilized by creating modern, electronic, press releases.