Influencer platforms serve as a resource to assist agencies and businesses in managing and dealing with influencers. An Influencer Marketing Platform is a software system that aids brands in their Influencer Marketing campaigns. Influencer Marketing Platforms give certain tools as well as vast searchable databases of prospective influencers based on innovative algorithms to businesses and agencies.
With 39% of marketers aiming to boost their influencer marketing budgets, a strong influencer marketing approach is essential for standing out in a crowded influencer marketing marketplace.
What is Pinterest?
Pinterest is a social media platform, but it’s not like the other networks you’re probably more familiar with, like Instagram, Facebook, and Twitter. Consider Pinterest to be a bookmarking service in which users can store, or “pin,” photographs to various virtual boards that they can return to later for inspiration or as a wishlist. Pinterest can then be used as a virtual vision board.
From a marketing standpoint, Pinterest influencer services allows you to get your product or service in front of customers without being pushy. Simply rely on the quality of your images and the material on the image, and allow consumers to click through if they want to learn more about the product in the image.
What Pinterest influencers can do?
Create specialized content
On Pinterest, you may find creators that specialize in recipes, DIY, product instructions, and just about any other topic. Pinterest influencers may assist market and develop content for your brand in a number of pin formats if your brand focuses on lifestyle content or is highly visual.
Boost brand awareness
If your brand’s primary goal is to increase brand awareness and favorability, meet your clients where they currently are! You’ll have eager eyes willing to learn more about your company if you introduce your products employing experienced content providers.
Show customers how to use products
One of the most significant advantages of using Pinterest influencers into your entire marketing approach is the ability to educate your target audience on how to use your product. If you’re an alternative food brand, this may entail commissioning to create a creative video or recipe featuring your brand and how simple it is to incorporate your items into their next meal prep.
Drive retail sale
Because Pinterest is used by 72 percent of Pinners to pick what to buy offline, your company should work on being top-of-mind for individuals who are going into stores. Pinterest influencers can assist you in achieving this goal by boosting retail sales.
What are Nano influencers?
The overarching purpose of influencer marketing is to identify individuals with the credibility to influence the purchasing decisions of significant segments of people in their social networks. Influential persons with a small following — often between 1,000 and 10,000 – are known as nano-influencers (think of them as that one really popular friend you have).
Nano-influencer marketing service providers use social media platform where they have influenced audience. They are very responsive on social media, responding to their audience members’ comments, winks, likes, pokes, and shares. And, probably most crucially, their followers appear to enjoy what they share; that is, the audience has a favorable attitude toward the nano-social influencer’s media content.